About the campaign

Ramadan, the month of fasting, is just around the corner and Muslims around the world are getting ready to celebrate one of their favorite seasons all year round. It is time for contemplation, spirituality, self-control, charity and family gathering.  There are so many aspects of Ramadan that make it special in the Muslim’s collective memory; it is a synonym of nostalgia, transcendence, benevolence and resonant spirituality. Every moment in Ramadan is significant but the moment of Iftar has a different rewarding feel. Muslim regard Iftar as a gift they receive after a long fasting day gathered around Iftar table with those they love most. However, millions of Muslim families out there miss out this feeling because they are poor, displaced, unsheltered or refugees in countries of Asylum and they cannot afford an Iftar meal. This Ramadan we are starting a journey of gifting love to the world. We are reaching out to thousands of vulnerable families who cannot afford a basic meal and bringing them together on an Iftar table. Pack your gift of iftar to them and wrap it with love, a little amount as QR20 will be sufficient to cover the Iftar of one Muslim in a Ramadan day. Your Gift is their Iftar, Share it NOW.